Help us prove the public wants change.
Be the First to Know When ARE THEY LEGIT Launches

We're Fighting Back Against Fraud

Over £100,000 Fraud. No Help from the System.
We’re Building the Tool That Could Have Saved Us.

Contractor fraud is rising sharply across the UK, with victims losing tens of thousands—and no way to check if a builder or tradesman is truly who they claim to be.Only 3% of fraud reports to Action Fraud are investigated, and less than 1% lead to prosecution*.It’s clear: the government isn’t coming. The police won’t help. Action Fraud is overwhelmed.

Why ATL? (What We're Building)

We’re creating ATL – Are They Legit, a public tool that helps you check if a contractor has ever been flagged for fraud and to report your own experiences.It’s a project born from real pain, backed by a network of 200+ property professionals, and designed to fight back against a broken system.

OUR VISION

Our aim is to develop a publicly accessible tool that will proactively reduce the already overstretched demand on the Financial Ombudsman and Fraud Action UK by unifying a range of pre-existing data points and services to prevent fraud before it happens.Phase 1 - Problem-Solution Validation
Outcome: Validate that real people want ATL by building a waitlist and to obtain fundingPhase 2 - First Technical MVP (Minimum Viable Product)
Outcome: Users can search & check contractors and report suspicious ones. Development of a weightings criteria engine and integration of Fraud Action UK crime reference numbersPhase 3 - Iterative Growth MVP
Outcome: A real system that banks, insurers, and users could trial. Integration of additional data points that uses advanced statistical analysis and AI to identify fraudsters & impersonators, including but not limited to:
- County Court Judgements
- County Court Claims filed
- Insolvency records
- Professional licensing status
- Director disqualification notices
- Trading Standards complaints
- Licensing of builders for domestic works

Join the Movement. Be the First to Know When ATL Launches.

Help us prove the public wants change. By providing your email address, your support builds the case for banks, insurers, and regulators to fund ATL.

*Email addresses must be verified for accurately assessing public interest (and GDPR compliance). ATL will never use details for unsolicited marketing.

— The ATL Team
If the system won’t stop fraud, we will.

For more information on how you can support our campaign, email us as [email protected]

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*Sources:
[1. Which? - Exclusive: more than 96% of reported fraud cases go unsolved]
[2. BBC - Fraud victims 'failed' as criminals 'operate with impunity' - report]
[3. Police Foundation - Fraud is not prioritised by the police, report finds]
[4. UK Parliament - Justice response inadequate to meet scale of fraud epidemic]
[5. UK Parliament - PAC: UK risks being seen as “haven for fraudsters” where fraud is “everyone’s problem but no one’s priority"]
[6. UK Parliament - Domestic Building Works (Consumer Protection) Bill]

• ATL Privacy Policy

TextAre They Legit (ATL) – Privacy Policy
Last updated: June 20251. Who We Are
This website is operated by Are They Legit (ATL). Our mission is to help the public identify and avoid fraudulent contractors by providing fraud awareness resources and reporting tools.
Contact: [email protected]2. What Data We Collect
a. Voluntary Data You Provide
- Name and email address (via sign-up or contact forms)
- Any messages you send usb. Automatically Collected Data
We use Plausible Analytics, a privacy-friendly tool, to collect anonymous website usage statistics. This includes:
- Page views
- Referring websites (e.g. Facebook Groups, email campaigns)
- Approximate location (country/city, without storing IP addresses)
No cookies are used for analytics, and we do not collect or store personal data such as IP addresses or device fingerprints. We do not knowingly collect data from children under 16.3. Why We Collect Your Data

4. How We Use Cookies
We currently do not use tracking or advertising cookies.
Our analytics provider, Plausible, does not use cookies or collect personal data, so no consent banner is required.
We only use essential cookies if needed for form or session functionality.5. Data Sharing
We do not sell or share your data for marketing purposes.
We may use GDPR-compliant third-party services, including:
- Plausible Analytics (for anonymous site usage tracking)
- Brevo (for sending fraud awareness updates)
- Web hosting provider (Carrd or similar)
All partners follow data protection standards under UK GDPR.6. Data Storage
- Form submissions are stored securely by our email or hosting provider
- Analytics data is aggregated and anonymised by Plausible and never includes personal identifiers7. Data Retention
- Newsletter sign-up: until unsubscribed or deleted
- Contact submissions: up to 12 months
- Analytics data: Aggregated only, no personal retention
You may request deletion at any time.8. Your Rights Under UK GDPR
- Access, correct, delete your data
- Restrict or object to processing
- Withdraw consent
- Lodge a complaint with the ICO
To exercise these rights: [email protected]9. External Links
Our site may link to other websites (e.g. fraud reporting agencies). We are not responsible for their privacy policies or data practices.10. Changes to This Policy
We may update this policy. Revisions will be posted here with the updated date.Cookies – Summary
We use no analytics or tracking cookies.
Analytics data is collected without cookies or personal information using Plausible.
If essential cookies are added (e.g. for forms), they will not require consent.Contact Us
If you have any concerns about this policy or your personal data, contact us at:
📧 [email protected]

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— The ATL Team
If the system won’t stop fraud, we will.To help spread awareness of our campaign please share aretheylegit.co.uk with your friends and family!

Thank you for your support!

Thank you for signing up and standing with us to keep our communities safe from fraud.We’ve been through it ourselves—losing over £100,000 to a rogue builder who’s been operating with impunity for decades. The police wouldn’t act. Action Fraud couldn’t help. And the Ombudsman called it a “civil dispute.”That’s why we’re building ATL (Are They Legit)—a public tool that lets you check if a contractor has ever been reported for fraud before you hire them. You’ve just taken the first step to help make this a reality.

Every new sign-up shows banks, insurers, and regulators that the public wants this tool built. Help us stop fraud before it happens.

Please share aretheylegit.co.uk with friends and family to help spread awareness of our campaign!

Thank you again for joining the movement.— The ATL Team
If the system won’t stop fraud, we will.